Peter Jones is a British entrepreneur, investor, television personality, and philanthropist known best for his long-standing role on BBC’s Dragons’ Den. He is one of the UK’s most influential business moguls, with ventures spanning from tech to retail and hospitality. With a charismatic presence and sharp business acumen, he’s built a vast empire and has become a household name.
Quick Bio Table: Peter Jones Net Worth: Age, Wikipedia
| Attribute | Details |
|---|---|
| Full Name | Peter David Jones |
| Date of Birth | March 18, 1966 |
| Age | 59 years old (as of 2025) |
| Nationality | British |
| Profession | Entrepreneur, Investor, TV Personality |
| Net Worth (2025) | Estimated £1.1 Billion ($1.35 Billion USD) |
| Education | Windsor Boys’ School |
| Height | 6 feet 7 inches (2.01 meters) |
| Children | Five |
| Famous For | Dragons’ Den, Business Empire |
| Residence | Buckinghamshire, England |
Peter Jones Net Worth (2025)
As of 2025, Peter Jones’s net worth is estimated to be £1.1 billion, making him one of the wealthiest figures in British business. His wealth comes from a diverse portfolio of successful businesses, strategic investments, and television roles. From his early start in computer technology to becoming a renowned face on Dragons’ Den, Peter has built a legacy rooted in hard work, innovation, and entrepreneurship.
Sources of Income:
- Equity in Tech Companies – Early investments in mobile phone businesses and tech startups.
- Television & Media – Long-time panelist on Dragons’ Den and ABC’s American Inventor.
- Retail Ventures – High-end menswear brand Jessops, Expansys, and other retail interests.
- Peter Jones Foundation – While not for profit, the foundation supports young entrepreneurs and builds his brand reputation.
- Property Portfolio – Luxury homes, commercial property, and development projects.
Key Investments on Dragons’ Den:
Over the years, Peter has invested millions in small businesses on Dragons’ Den. Some notable successes include:
- Reggae Reggae Sauce – With Levi Roots.
- Wonderbly (Lost My Name) – A personalized children’s book brand.
- Bare Naked Foods – Healthy, low-carb noodles.
Early Life and Background
Peter David Jones was born on March 18, 1966, in Maidenhead, Berkshire, England. His early life was grounded in middle-class values. His father worked in aviation, and his mother stayed at home to raise him. From a young age, Peter displayed entrepreneurial instincts, inspired by his father’s dedication and discipline.
Childhood Business Instincts:
At just 7 years old, Peter began experimenting with money-making ventures, including tennis coaching and computer building. He recalls selling his first product — a self-built computer — in his teens.
He attended Windsor Boys’ School, where he showed interest in sports, especially tennis, which he played at a competitive level.
Age and Physical Appearance
As of 2025, Peter Jones is 59 years old. He is one of the most recognizable business personalities in the UK, not only for his contributions to entrepreneurship but also for his striking height and presence.
- Height: 6’7” (2.01 meters) – making him the tallest dragon in the den.
- Hair: Dark brown (graying slightly with age).
- Style: Sharp, sophisticated — often seen in tailored suits, a nod to his fashion interest.
Peter’s stature, both physically and professionally, gives him a commanding presence whether on television or in a boardroom.
Education
Peter’s formal education concluded at Windsor Boys’ School, but his real education came from the School of Hard Knocks, as he often jokes. He didn’t attend university, a fact he wears proudly, using it to inspire young people to pursue entrepreneurial paths regardless of academic background.
Peter Jones Enterprise Academy
In 2009, he launched the Peter Jones Enterprise Academy, a national initiative to teach entrepreneurial skills to young adults. The academy partners with colleges across the UK and champions hands-on business experience.
“Entrepreneurship can’t just be taught in a textbook. It has to be experienced.” – Peter Jones
His Father
Peter’s father was a significant influence in his life. Working in the aviation industry, he instilled a strong work ethic and sense of discipline in Peter. Though not wealthy, his father supported Peter’s early ventures, and often guided him during tough decisions.
Peter has mentioned that watching his father work hard every day shaped his own determination to succeed.
His Mother
Peter Jones’s mother was a homemaker, devoted to raising Peter and his siblings. She provided a nurturing and supportive environment, encouraging his early dreams. She’s been described as gentle yet strong, providing emotional balance to the business-oriented household.
Children
Peter Jones is a father to five children, and family is a central part of his life. Though he is relatively private about his children, he has occasionally shared insights into how he’s trying to instill the same entrepreneurial values in them.
“I want my children to know that nothing worth having comes easy.” – Peter Jones
Who Is Peter Jones?
Peter Jones is not just a businessman – he is an institution. Best known for his role as one of the “dragons” on the BBC show Dragons’ Den, he is admired for his strategic thinking, dry wit, and ability to spot potential in entrepreneurs.
He also starred in ABC’s American Inventor, and his presence extends internationally. Over the years, Peter has created a personal brand of integrity, innovation, and business reliability.
He is considered a role model for thousands of budding entrepreneurs in the UK and beyond.
Current Life
Peter Jones continues to run his business empire while remaining a regular on television. He lives in a lavish mansion in Buckinghamshire, with properties in London and abroad. A day in Peter’s life includes:
- Meetings with CEOs
- Reviewing startup pitches
- TV filming
- Philanthropic events
- Family time
He’s also active on social media, engaging with fans, sharing business tips, and promoting educational programs.
Businesses He Still Owns or Runs:
- Peter Jones TV
- Peter Jones Foundation
- Expansys
- Jessops
- Multiple startups and e-commerce ventures
Conclusion
Peter Jones is the epitome of modern entrepreneurship. From humble beginnings to a billion-pound empire, he has become a beacon of success, integrity, and innovation in the business world. His story is not just about wealth but about persistence, vision, and a passion for helping others succeed.
Whether you’re a fan of Dragons’ Den, an aspiring entrepreneur, or simply someone who appreciates a rags-to-riches journey, Peter Jones’s life offers valuable insights and inspiration.
FAQ – Frequently Asked Questions about Peter Jones
1. What is Peter Jones’s Net Worth in 2025?
Peter Jones’s net worth is estimated at £1.1 billion ($1.35 billion USD) in 2025.
2. How did Peter Jones make his money?
He made his fortune through tech startups, retail brands, television appearances, and strategic investments.
3. Is Peter Jones still on Dragons’ Den?
Yes, he remains a prominent dragon and the only original investor still active since the show’s inception.
4. What companies has Peter Jones invested in?
Some famous investments include Reggae Reggae Sauce, Wonderbly, and Bare Naked Foods.
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